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    NAVIGATING THE ENTERTAINMENT ECONOMY

    Written by on June 21, 2022

    NAVIGATING THE ENTERTAINMENT ECONOMY

    Cape Town, 6 June 2022 – Selcorp Media, Music Exchange (MEX) and Jazzathon
    have embarked on a joint venture with CCFM for the CCFM Music Academy to
    celebrate Youth Month, 2022.
    The world may be in turmoil, recovering from a global pandemic while witnessing war
    atrocities, yet the youth always remain our future’s hope. This is one of the many reasons
    these three music industry stalwarts invest time and influence to help shape the next
    generation of entertainment industry influencers.
    Get involved
    Kicking off on Youth Day, 16 June 2022, Selcorp Media, MEX and Jazzathon will be on-site,
    between 10am and midday, to welcome registrations to their Music Industry Programme at
    CCFM Studios as part of the latter’s Career Expo.
    The aim
    The powerful trio aim to promote self-employment in the music industry and endorse the
    accredited CATHSSETA Music Industry Ability Course in 2023. “Our investment is helping
    creatives succeed,” SelCorp Media founder Selwyn Bartlett explains. “Talent is the first step
    towards success, but understanding how to steer your career and make a sustainable mark
    comes from education and training. That’s where we step in and deliver.”
    Invest in your tomorrow
    For a small once-off registration fee of R120, participants will gain access to free workshops
    held every second Saturday until the end of October at CCFM 146 Main Road in
    Muizenberg.
    All sessions will be facilitated by Jazzathon’s Craig Parks, MEX’s Martin Myers and Selwyn
    Bartlett, along with established Cape Town artists as guest speakers who, collectively, will
    cover all aspects of the music business.
    MEX founder and music industry veteran Martin Myers remains actively invested in the
    entertainment economy. Having worked at SONY Music for 17 years and today managing
    artists of the calibre of Siphokazi Jonas, RJ Benjamin, Sipho Hotstix Mabuse, and Dr Trevor
    Jones for South Africa, his experience is vast and valuable. “Our workshops deliver content
    constructed from decades of lived experience,” Martin concludes. “We don’t sugar coat or
    sanitise any points about the business. We give artists best practice on navigating this
    challenging business with sage, practical advice on how to do it right.”
    For more information, please mail: [email protected] or [email protected]