Every year at this time CCFm 107.5 runs a Shareathon to raise funds to keep us on air. This gives listeners the chance to invest in changing lives for good.
The challenge of operating a community radio station remains daunting. The cost to stay on air is in the region R486 per hour – over R4 million a year, only half which is being generated through advertising. The remainder is sourced through fundraising and the generosity of every person that makes a donation.
CCfm strives to be self-sustaining through the marketing of advertising spots and many businesses see CCfm as a vital ways to reach a targeted audience with their product and services. So the annual Share-A-Thon is necessary so that the station can invest in developing their studios, renovating their highly visible building in Muizenberg, and transitioning towards green energy so that the impact of load-shedding can be lessened on their 24/7 broadcasts.
We have made it easy to pledge by clicking here – PLEDGE HERE – or the link at the top of the right hand column.